Why Infographics? Because they work.

What are infographics?

Information graphics or infographics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design or information architecture.

Infographics are:

User-friendly and appealing. Visual representations of information allow for creative depiction of your message and data. Combining design elements such as different shapes and lines with attractive colors and fonts make infographics unique and eye-catching.

Shareable. Infographics can go viral on social media easily and quickly to increase your reach and quickly communicate your message to a wide audience.

Universal. There isn’t a single concept that can’t be illustrated with an infographic. This makes infographics applicable to a variety of industries and businesses.

Easy to understand. Research shows that our brain processes images more quickly than words. With infographics, a large volume of information can be presented comprehensively and be easy to analyze and interpret. New concepts are introduced in a more compelling way. Copy bites are short and sweet, and often bulleted. Our brains work as scanners, so concepts presented as colorful, brief messages are more likely to be read.

Memorable. People retain approximately 10% of the information they read in text. Visual elements help us remember more content.

A great way to quickly build brand awareness. Infographics are an effective communications vehicle, and can help achieve brand and business objectives.

Learn more about how infographics might be a promotional advantage for your organization. For a complimentary assessment of how infographics might boost the effectiveness of your next marketing or membership campaign, contact karen@karenfalk.net